Blogging is a necessity for website owners. It is a free marketing tool that many don’t take advantage of. Using it can help you to achieve higher search engine rankings for your website.

Think of it as the difference between formal and informal meetings with clients. On your website, you are providing essential information about the business – what you can do for those who need your services.

You give them what they need in a well-written format. They can find your store with products for sale, membership options and opt-in pages for newsletters and mailing lists.

With a blog, you can let your hair down so to speak. A blog allows you to post information for your readers and customers. Then, they can provide feedback to you in the form of comments on your posts.

You can discover vital suggestions from customers that can enhance your business. Blogs have appeal to many and they are also followed by people who like what you have to say but who have not even visited your website – yet.

So, use that blog to its fullest potential. Here are some ways to achieve better rankings for your business website.

Write optimized posts

More than likely, you are changing your content on your blog more often than you are on your website. While you are refreshing the website content, you don’t need to do so as often to keep interest.

However, readers of blogs are more voracious and need fresh news more regularly. By sprinkling the keywords you are trying to promote throughout your entries, spiders can crawl and rank your entries high on search result pages.

Include links to your website

Each post is ranked and given a URL. This is a new opportunity to mention a link (outright or with anchor text) that leads back to your website.

For those who only follow your blog, they can now find you in another capacity on your website. This increases your traffic.

Use an RSS feed

People can follow your blog easier and still use links in posts to find your website. Increasing blog subscribers also increases website traffic.

Use a Blog to Email Service

Many people like receiving good, old-fashioned email. With a blog to email service like Feedburner, they will send email messages each time a new post is made to your blog.

Submit your RSS feed to a directory

This can also help to increase your search engine rankings of your blog, which is good news for your website. One that comes to mind is FeedBurner, but there are many others you can also use.

Author’s content used under license, © Claire Communications

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