Branding with Kim

Branding isn’t just about colors, fonts, and logos. Your company’s purpose, focus, and image ALL form your brand.

The key principles of good branding are to build a relationship with your audience, establish trust, be consistent, and maintain your brand values.

Think about all of the ways that you are in contact with your customer: in-person, online, on the phone, through your products and services, print, and advertising. Determining your mission, vision, values, and voice is up to you. I help you communicate those points with design.

Not sure what your vision is? Only have a vague concept of your mission? Don’t have a clue what I’m talking about when I say voice? That’s ok! 

We start with a questionnaire that helps YOU formulate into words what I need to know to represent it visually. I’ll provide you with some great examples and resources to help you find the right words.

You’ll think about how other businesses and even your competitors present themselves, and you will jot down what you like, don’t like, and why.

The more detailed you get, the better I can represent you visually. That’s always the best path to take.

Don’t want to spend the time figuring it out? Well, think of it this way, your brand will keep working, even when you’re sleeping. Your brand is your salesperson who works 24/7. You probably want to make sure that you’ve hired someone that aligns with you and your goals. It’s worth a couple of hours upfront time to figure it out.

And besides, the questionnaires make it easy, and I’m available to talk it out with you.

Still not sure?

I know how overwhelming it can be to figure out what to do, who to work with, and how to get started. Click below to book a pitch-free call with me, and I’ll answer any questions you may have.