Branding with Kim

Branding isn’t just about colors, fonts, and logos. Your company’s purpose, focus, and image ALL form your brand.

The key principles of good branding are to build a relationship with your audience, establish trust, be consistent, and maintain your brand values.

Think about all of the ways that you are in contact with your customer: in-person, online, on the phone, through your products and services, print, and advertising. Determining your mission, vision, values, and voice is up to you. I help you communicate those points with design.

Not sure what your vision is? Only have a vague concept of your mission? Don’t have a clue what I’m talking about when I say voice? That’s ok! 

We start with a questionnaire that helps YOU formulate into words what I need to know to represent it visually. I’ll provide you with some great examples and resources to help you find the right words.

You’ll think about how other businesses and even your competitors present themselves, and you will jot down what you like, don’t like, and why.

The more detailed you get, the better I can represent you visually. That’s always the best path to take.

Don’t want to spend the time figuring it out? Well, think of it this way, your brand will keep working, even when you’re sleeping. Your brand is your salesperson who works 24/7. You probably want to make sure that you’ve hired someone that aligns with you and your goals. It’s worth a couple of hours upfront time to figure it out.

And besides, the questionnaires make it easy, and I’m available to talk it out with you.

brand like the VIP you are

Are ready to get this ball rolling? So am I! Sign up for a VIP Day and we will get things done, and done well, more quickly than you knew was possible.

Why VIP Days? ( + toggle open to read)

I’ve mastered the art of efficiency without sacrificing quality or creativity. Say goodbye to endless revisions and wasted meetings. I’m all about cutting through the noise and focusing on what truly matters: delivering top-quality results. I’ll create an experience that will leave you wondering why you didn’t find us sooner.

With over 20 years of design experience, I’ve seen projects that take weeks, months, and a seemingly endless year! Let’s face it, waiting a long time for your project to be completed is nobody’s idea of fun, and every client deserves VIP treatment.

Designers know the frustration of project timelines derailing due to delayed feedback or missing requirements. So, to fill the time gaps, we book more clients. But then the client is ready, and before we know it, we’re juggling a half dozen clients in a week, and we feel like we’re letting everyone down and getting nothing accomplished! This is not a fun situation and definitely not the level of service I want to provide.

When we work together for a day, it’s important that you show up to the day prepared with everything I’ll need to make it a success, and I set aside a full day dedicated to YOU and only you. As you have probably experienced, we are all so much more efficient if we concentrate on one project than if we spread the same work out over an extended period of time. The energy is high, we don’t have multiple project restarts, and there’s a thrill in seeing just how much can be accomplished in a day!

How it Works

STEP ONE

Choose a day that works best for you. Make sure you give yourself time to do any prep work before your VIP day. You’ll need to be available that day to provide feedback as I work through your list of requests. Secure your date with a 50% retainer, or contact me to pay in full.

STEP TWO

Once you’ve booked your date, you’ll receive 2 emails from me. Pay close attention to the 2nd email; check your spam if you don’t get it. It includes all the important pre-work info you need, including access to your questionnaires, your task list form to rank your requests in order of importance, and a link to schedule your VIP day intro call (if desired).

STEP THREE

On your VIP day, we will communicate through Project.co and knock out your list! While it IS a collaborative process, it is NOT an in-person or Zoom intensive. My best work happens when I am able to concentrate and focus without distractions. This includes staying out of my email inbox and text messages!

STEP FOUR

Once we’ve completed our day together, I’ll be available to you for 14 days via email or Project.co so that you can reach out if you find yourself lost, confused, or stuck on anything related to the work we accomplished. You’ll be able to request feedback and personalized walk-thru video demos as needed.

What can you do in a Day?

 BRANDING

We can do a lot! Each bullet point is an example of what can be done in a VIP day. Create your task list, and rank it in order of importance. If items take longer to complete than the time booked, you can always add another day.

  • Full brand identity design or re-brand, simple custom logo, colors & font selections, curated icons/illustrations, photos & potentially a handful of social media templates too!
  • Very simple custom logo with a (basic) 3-page WordPress website
  • Simple custom logo, business card, letterhead & envelope templates, and rough signage layout (real estate, building, door).
  • Complex logo design

Still not sure?

I know how overwhelming it can be to figure out what to do, who to work with, and how to get started. Click below to book a pitch-free call with me, and I’ll answer any questions you may have.