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a little about a lot
6 Steps to Using Google Docs for Ease and Speed
Most word processing software programs don’t come cheap. Even the most commonly used, MS Word comes at a hefty price tag if it's not preinstalled on your computer. So if you’re looking for a top-notch word processing software that is absolutely free, don’t look any...
4 Questions to Know if Outsourcing Is Right for Your Solo Business
How often have you thought to yourself, “I could get it all done but I just don’t have the time…”? It may be that the time has come to pay someone else to take tasks off your plate. But how do you know? When is outsourcing the best choice for your business? Consider...
Your 10-Point Brand Evaluation
Your brand is the image of your business that connects you to your customers and prospects and keeps you in their minds. It’s the umbrella idea that should be carried through in all your marketing and sales efforts. Yet many business owners only think about their...
How to Avoid the “Cardinal Sin” of Social Media Marketing
“Thou shalt not be boring.” That’s rule #1 in content and social media marketing in this day and age. Your currency on the web, whether we’re talking about blog posts on your own site or social media shares, is the attention of your readers. That’s what you want—not...
17 Strong Tips for Social Media Success
There are no shortcuts if you want results. Social media results take time – think 3-6 months of effort before you see changes. Don’t attempt to hurry the timeline. Like any marketing, it's important for best results to put solid foundations in place first. 1. Go deep...
4 Steps to a Powerful Social Media Plan
Many business owners have a scattershot approach to social media. They may have a page on Facebook and a profile on Twitter, but their links and posts are random and disorganized. Social media can be an important marketing tactic. However, like any marketing tactic,...
Creating a Powerful Freebie to Grow Your Email List
One of the most beneficial things you can do to market your business online is to create a free item to entice people to sign up for your email list. Here’s the idea: you create a bonus item that has high perceived value. You give this item away, but in order to gain...
7 Tips to Build an Email List that Brings Results
Your email list can launch your business and help you achieve your biggest dreams. It’s the key to a long-lasting and successful business. However, some people struggle to build their list. Others struggle to make money from their list. Here are seven tips to build an...
Top 10 Year-End Review Questions
As the year speeds to its end, we begin to mentally prepare for next year. But don’t forget to take time to assess your personal and professional challenges and accomplishments THIS year. Here are some questions to ask yourself: What have I accomplished this year? Be...
6 Tips for Attention-Grabbing Subject Lines in Your Email Marketing
Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re going to get and the...